For the first time in history, there is a medium in which choice of participation by corporate entities and Business is no longer there. They must not only participate but excel in this area to secure their revenue channels for now and the future. Of course, I’m referring the Social Media.

Even if you like it or not, your Business is being talked about on the internet so its up to you to create channels in which you can interact with your customers and provide high value propositions to entice new customers to come on board.
Depending on your Business; it various which Social Media you should be joining. Most people without exception should have a Facebook and Twitter Profile. LinkIn, Instagram, Pinterest and YouTube is very much dependant on your Business needs.