blog

What is Hosting and Why do you Need it?

Hosting is the service provided by a third party entity to “Host” your website files on your behalf for a monthly, quarterly or yearly fee. Traditionally, websites were designed on a local computer and though theoretically it can also be hosted on your local computer, there are 3 main drawbacks as to why this would not be a wise decision. Your computer would need to be on 24 x...

Could Your Choice of Music Be Deterring New Customer?

The choice of music played at restaurants, bars, coffee shops and retail outlets are sadly never questioned by higher management. Instead, most music is the choice of the senior staff member on duty. Has it occurred to you that this could be costing you – the owner – new business? For me, music is in the choice of what not to play as much as in what you’ve chosen...

The Power of Video Marketing

In 2006, Google paid  US$1.65 billion in stock to buy YouTube. I remember this quite vividly thinking how much of a large sum it was but no one disagreed on Google’s thinking of the value that YouTube had on the internet. At the time of acqusition, it was ranked number 5 most visited sites in the world. Today in February 2015, its sitting at number 3 with Google and...