The Power of Video Marketing

In 2006, Google paid  US$1.65 billion in stock to buy YouTube. I remember this quite vividly thinking how much of a large sum it was but no one disagreed on Google’s thinking of the value that YouTube had on the internet. At the time of acqusition, it was ranked number 5 most visited sites in the world. Today in February 2015, its sitting at number 3 with Google and Facebook taking number 1 and 2 positions.

There’s great power in able to communicate a message via a video which is far superior to text or audio. The ability to engage your audience on a very personal level, also its visually simulating and less mental effort required by the audience to comprehend the message. This is because 65% of the population are visual learners.

So how can this benefit you as a Business Owner? the simplest way is to integrate at least one sales video to your website educating your clients about the type of services you offer. This doesn’t have to be an expensive exercise costing thousands of dollars, nor do you have to stand in front of camera if you don’t want to. We can work with you to discuss what’s the most effective way to put together a message that you can truly be proud to represent as your Business.